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Food cost is the share of the selling price (before VAT) that goes into ingredients. The formula: food cost % = ingredient cost per portion ÷ selling price before VAT × 100.
Updated October 4, 2026 · by Kharonte Studio
| Item | Value |
|---|---|
| Flour | €0.25 |
| Mozzarella | €0.70 |
| Tomato | €0.25 |
| Other ingredients | €0.20 |
| Ingredient cost | €1.40 |
| Menu price (10% VAT included) | €8.50 |
| Price before VAT | €7.73 |
| Food cost | 18.1% |
Made-up amounts for illustration, not a price list.
Calculation: 1.40 ÷ 7.73 × 100 = 18.1%.
You can also start from the target. Price before VAT = ingredient cost ÷ target food cost. With €1.40 of ingredients and a 30% target: 1.40 ÷ 0.30 = €4.67, about €5.13 with 10% VAT.
There is no single value for every venue: many operators use about 30% as a starting reference and adjust it to their own model.
The difference between price and ingredient cost does not include staff, rent, energy, taxes or other business costs. A low food cost alone does not guarantee a profitable venue.
Ingredient cost per portion divided by the selling price before VAT, times 100.
On the price before VAT, because VAT does not stay with the business.
Whenever the price of a major ingredient or the recipe changes.